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What’s Our Story, Anyway?

Twin Raven Marketing was founded by Mel Santiago and Katherine Frye, two friends since their time as graphic design students at the University of Southern Mississippi.

After graduation, Mel and Katherine branched off from their graphic design roots into different realms of marketing through roles in corporate offices, agencies, print shops and government entities.

From their experience, it was apparent there was an obvious need for a marketing agency with twin goals in mind:

  • Build a relationship with clients that sets them up for long-term success –  with or without the agency.
  • Foster a healthy working environment for a remote team built on trust and collaboration.
Two women, Mel and Katherine, smile for the camera
With these goals in mind, Twin Raven Marketing strives to build strong relationships with people and businesses.

What's our goal?

Our mission is to use our marketing, design and business expertise to create beautiful, functional branding solutions that help small businesses stand out amidst the competition. We’re a small, but mighty remote team who can provide solutions wherever you live in The United States.

What do we pride ourselves on?

Communicate with integrity: we ensure clients feel thoroughly supported in their marketing decision-making by offering fact-based, non-jargony recommendations every step of the way.

This looks like:

  • Translating marketing jargon to help you make informed decisions about your business (and avoid scammy sales tactics)
  • Bringing balance to your excitement about trends and the consistency your brand needs to shine
  • Guiding you on how to implement strategies that are impactful while staying in budget and in scope (i.e., we are considerate that you are likely a small business owner doing it all)

This doesn’t look like:

  • Using marketing words to create a power imbalance (or just be stuffy and unapproachable)
  • Pushing for marketing channels or trends that don’t make sense for you or your customers just because they’re “in” right now
  • Leaving you out of the loop on the decision-making process when it comes to your marketing strategy 

Plan for longevity: we take a lot of pride in setting our clients up for success, so we proactively identify and implement ways to make it easier for you to keep up the good work well beyond our business relationship.

This looks like:

  • Meeting you where you’re at – we offer recommendations, tools and approaches that make sense for your situation and skill set, especially if you’re a single-person team
  • Providing training documentation and orientation conversations when needed or desired (and recording them!)
  • Transparently communicating the “why” behind recommendations so you can better prioritize them

This doesn’t look like:

  • Using proprietary tools when you’ve indicated you’ll need to make regular changes
  • Vanishing once our business relationship ends
  • Hoarding administrative or ownership access to all platforms used in your marketing, leaving you without agency to make changes to your brand’s assets

Prioritize learning: marketing is an ever-changing field, so we empower our team to stay up to date with trends, make data-based recommendations and always keep learning. We foster an environment where everyone is both teacher and student, and we can all count on having our voices at the table.

This looks like:

  • Including our team in the brainstorming and shaping of projects from the ground up
  • Using specific projects as learning labs for junior team members (on our dime, not yours!)
  • Utilizing college interns to help us stay grounded in what’s topical and keep us adept at teaching (and, of course, give back to our communities)

This doesn’t look like:

  • Outsourcing projects to the lowest bidder
  • Bogging clients down with the ins and outs of marketing if they don’t want to be
  • Pretending we know everything all the time

Encourage empathy: when it’s time for our teammates to log off, whether for vacation or a mental health break, we honor that fully. Our flexible scheduling ensures that our team can always feel their best for our clients.

This looks like:

  • Planning ahead of time and communicating with our clients accordingly
  • Cross-training proactively so team members are ready to step in when another teammate is unavailable
  • Giving feedback to our team in a direct AND kind way, always asking ourselves how we can improve our systems and approach for the future

This doesn’t look like:

  • Being out of the office with no warning to our clients
  • Calling our team on holidays or other scheduled vacation time
  • Accepting mediocre work or missing deadlines repeatedly because of things coming up

Do our values align with your business needs?

Then let’s work together to make your brand come alive! Reach out to us via our Contact Form to schedule a free 30-minute consultation about your business needs.