With the holiday season at our doorsteps, it’s the perfect time to optimize your Google Business profile for potential customers to find your business effortlessly, no matter the celebration! From ensuring hours are accurate to making it easy for customers to find your special offers and promotions, these steps will give your listing that festive glow and boost your visibility in search results.
- Keep Hours Current and Communicate Across Channels
Nothing says “customer-friendly” like clear, updated hours! Updating holiday hours on your Google Business profile, website, and social channels helps customers know exactly when you’re open, avoiding any confusion or disappointment. Consider adding a quick holiday notification banner to your website to remind visitors of special hours, or a countdown to getting deliveries on time—keeping your business top of mind for those looking to plan visits or shop online. - Promote Holiday Sales and Special Offers
Everyone loves a holiday deal, and what better way to share it than on Google? Add your offers to your Google listing, website, and social media for greater reach. Offering platform-specific discounts is also a great way to see where your audience engages most—plus, it helps customers find promotions no matter where they look! Well-placed, multi-channel holiday deals will encourage shoppers to take action. - Encourage Customer Reviews
Positive reviews create trust, especially during the holiday season when people are looking for tried-and-true places to shop! Encourage happy customers to leave a Google review after a purchase.
Pro Tip: Be sure to respond to feedback (the good and the bad!)—it shows that you value your customers’ opinions, which builds trust and increases your search rankings. The more reviews, the stronger your reputation, leading to a boost in holiday traffic.
- Share Inclusive, Festive Posts and Promotions
Inclusive holiday content resonates well with your audience, especially when you acknowledge various holidays. Post about your offers and celebrations for Christmas, Hanukkah, Kwanzaa, or New Year’s on Google and social media to reach a wider audience. Opt for winter-themed graphics to keep the message inviting for all and add that festive touch without limiting your reach. - Update Photos with a Seasonal Touch
Give customers a holiday preview by updating your profile photos! Seasonal photos of holiday displays, festive product setups, or even your team getting into the spirit can make your business look approachable and welcoming. These visual updates keep your profile relevant and relatable, encouraging both online shopping and in-store visits. - Use Interactive Features for Customer Engagement
Enable Google messaging to answer quick questions, such as “Do you offer gift wrapping?” or “What’s the return policy for holiday items?” Adding an automatic response can keep the interaction easy, like “Thanks for reaching out! We’ll respond soon with all your holiday shopping needs.” For social media, respond to DMs promptly to strengthen engagement. Every interaction helps boost your posts in your followers’ feeds, so your holiday content stays visible! - Build Local Backlinks to Improve Search Ranking
Local backlinks from community sites, blogs, or news platforms are powerful for building your local SEO! Collaborate with local publications to feature your business in holiday gift guides or event roundups, driving more local traffic to your Google profile and website. Not only does this improve your search rankings, but it also deepens your connection with your local audience.
Get Your Google Listing Holiday-Ready with TRM!
Setting up your Google Business profile now can help you stand out, attract more local customers, and make this holiday season your best yet. With these helpful guidelines, your business will be ready to make an impact where customers are searching.
Need expert assistance? Connect with Twin Raven Marketing to get your profile holiday-ready and ensure it shines this season.
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